It was a good week for Iron Man

Last week was certainly eventful for Paramount and Marvel in terms of promoting their new flick, "Iron Man 2." Just in time to coincide with San Francisco's comic extravaganza, WonderCon, the production companies released and distributed lots of new promotional goodies all week long.

On Mon., March 29, Marvel released a new poster for the movie featuring cast members Robert Downey Jr., Don Cheadle, Scarlett Johansson and Gwenyth Paltrow.


On Tuesday, new mini-posters spotlighting the movie's hot hot heroine Black Widow, played by Johansson, were being given out for free at Iron Man 2's booth at WonderCon. That same day, Marvel added to its viral marketing campaign and launched a new fictional Web site featuring a digital map of the Stark Expo grounds, downloadable wallpapers, videos about the original Stark Expo with a 1970s-esque feel and a countdown to the opening day of the expo (really, it's a countdown to the movie's release date).


On Wednesday, a new trailer was released, this time promoting the "Iron Man 2" IMAX experience.

On Thursday, Marvel launched a new and improved movie Web site presenting up-close views of Tony Stark's armor, downloadable wallpapers and buddy icons, an expansive picture gallery of official movie stills and theatrical trailers and teasers.

And finally, last Friday, Marvel and Paramount released three new never-before-seen movie stills just to top the week off.