For those of you who don't know what the South by Southwest (SXSW) festival is, it is an annual set of interactive, film and music festivals and conferences that take place in Austin, Texas every spring. For four days, the city is the center of one of the largest music festivals in the United Sates.
Performers, new talent and film creators congregate to premiere their works and gain media exposure. This year, film director Matthew Vaughn opened the festival with the premiere of his latest movie, "Kick-Ass."
I cannot think of a better way to jump start promotions for a new movie than to give film enthusiasts a sneak peek of the final production.
"Kick-Ass" isn't your typical superhero movie. This film tells the story of an average comic-fanboy who takes his obsession with superheroes to the next level--he decides to become one himself.
The movie is supposed to be a comedy, and personally, I can't wait to see it. From the trailers I've come across, it looks like it will be an entertaining watch.
At the premiere at SXSW, Vaughn complained that one of the speakers was blown, citing that it was awkward in many instances where the audience would see a gun firing but no sound accompanied it. Even with a rough start, however, the audience seemed to really embrace the movie.
To top off the opening night, "Kick-Ass" posters were also being given out and signed by the cast. This is the type of simple, yet effective public relations tactic that I always enjoy seeing.
"Kick-Ass" opens April 16.
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