One of the things I love about big movies from Marvel is that they know exactly how to stir up buzz among their fans, and they are able to do this by releasing even the most minute details that hardcore fans are sure to pick up. For "Iron Man 2", they have released three separate installments of another viral campaign featuring burnt newspaper clippings of stories about Tony Stark, the man behind the mask.
These fictional newspaper clippings were all released to different sources with one word highlighted in each of them. The clipping released first had a headline which read "The Secret Life of Mr. Stark" with the word "Secret" highlighted.
The second clipping's headline read "Stark Situation Paralyzed" with the word "Stark" highlighted.
The final installment of the campaign had a newspaper clipping that read "Tony Stark's confession: I am Iron Man" with the word "confession" highlighted.
All together, the highlighted words create the phrase "Secret Stark confession." This has been enough to make fans go wild with speculation as to what the superhero might reveal.
No matter what this revelation might be, Paramount and Marvel's online strategy has certainly worked and word of mouth has rapidly spread leaving fans wanting more. May 7 can't come soon enough.
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